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Delivery startup aims to be 'Irish Amazon' as sales jump

StuffUNeed.ie has ambitious plans to roll out grocery services nationwide this year, writes Sean Pollock


StuffUNeed.ie co-owner Doug Leddin

StuffUNeed.ie co-owner Doug Leddin

StuffUNeed.ie co-owner Doug Leddin

Online delivery service StuffUNeed.ie, which was initially developed for Dublin and formed as a result of Covid-19, aims to become the "Irish Amazon" and launch nationwide by the end of the summer.

The company, co-founded by hospitality business owners Doug Leddin and Sebastian Conway as well as Tim Cole, Paul Kilgallon and Graham Buggy, hopes to achieve €100,000 per week in revenue by the end of June. The delivery firm currently employs around 12 full- and part-time staff but aims to grow this by up to 40 as it moves towards its goal of operating nationwide.

StuffUNeed offers regular groceries as well as meal kits from burger and pizza restaurants, including Box Burger and Platform Pizza in Bray, Co Wicklow, plus cocktail kits. It currently stocks around 300 items for sale and hopes to grow this to 1,000 by the end of June.

The company has also signed key supplier agreements with several large Irish firms. These include Centra and SuperValu owner Musgrave, pharmaceutical wholesaler United Drug, Bushmills whiskey brand owner Proximo, wine specialist Classic Drinks, and Irish distributor of Red Bull and Kopparberg cider, Richmond Marketing.

Formed in early March, StuffUNeed.ie has since made over 2,000 deliveries with more than 7,000 items sold. It has already expanded outside of Dublin, offering deliveries in Bray and Greystones, Co Wicklow, Celbridge and Leixlip in Co Kildare, and Meath.

It has further plans to service Leinster in its entirety before focusing on Galway, Limerick, Athlone, Cork and Waterford. It hopes for a nationwide service to become available by late June or early July.

Leddin, co-owner of StuffUNeed.ie, said the business formed after his other venture, Ohana Rum Bar in Dublin, came to a standstill due to the Covid-19 outbreak. He started hiring hospitality staff to help with the enterprise, and the business grew from there.

"We started off with one van on the road five weeks ago delivering to a small area; now we have four vans and employ 12 people, which feels fantastic to be doing something proactive during this pandemic," he said.

"We're just happy to be able to employ the hard-working people that we know while supporting local suppliers and creating a new shopping experience.

"We're excited to roll this out throughout the rest of the country."

Leddin and fellow co-founder Conway said they felt the ambition to be the Irish Amazon was achievable as the firm could "keep its finger on the pulse" regarding what products Irish people want.

Sunday Indo Business