Tuesday 20 February 2018

CSO rebranding to develop a new corporate identity

CSO boss Pádraig Dalton
CSO boss Pádraig Dalton
Colm Kelpie

Colm Kelpie

The Central Statistics Office (CSO) is looking to embark on an estimated €60,000 rebranding to develop a new corporate identity.

The statistical agency is looking to develop a new logo and identity and revamp its website.

The CSO has issued a tender looking for public relations or marketing agencies to submit proposals and take on the task.

It comes just weeks after the agency, headed up by Pádraig Dalton, announced that this summer it would publish a new measure gauging the health of the economy.

It will strip out some of the accounting activities of multinationals that led to the shock lurch in official growth figures dubbed 'Leprechaun economics'.

The new measure will largely exclude activity by multinationals that doesn't generate any real economic activity in the State, but has traditionally been booked in the national accounts.

It followed the 26pc GDP surge announced in July of last year, driven predominantly by the relocation of entire balance sheets to Ireland, and not by any real economic activity.

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