Craft butchers get a boost from celebrity chef endorsements
The craft butcher that supplies the restaurants of Marco Pierre White, Gordon Ramsay and more is bringing its meats mainstream.
Since Michael Bermingham opened a butcher's shop in Drimnagh, Dublin, 21 years ago, M&K Meats has supplied Derry Clarke's L'Ecrivain restaurant. As it grew it added more celeb chef clients, including Richard Corrigan, Neven Maguire and Ross Lewis.
But now M&K is going nationwide.
The Bermingham brothers' business supplies Clarke's food range, which has scored deals to stock in some Spar and SuperValu stores and in Centra and Londis stores nationwide, which has boosted sales by upwards of 25 per cent.
Michael's brother, Donal, who was operations manager at Brown Thomas and has worked for Spar owner BWG and Dunnes Stores joined the company to steer the retail expansion.
After Derry's Connemara hill lamb burgers, made with M&K's prime lamb, were a success at a Taste of Dublin event, Donal saw the potential.
"I thought 'you guys have a business there' -- and that's where it started. Retail is very different to wholesale, so that's why I came on board.
"We're in talks with a major multiple and have teamed up with a couple of selling agents. We are actively looking for more distribution agents."
It's hoped expansion into Britain will follow.
Sunday Indo Business