Business Irish

Thursday 15 November 2018

Crackers legal row takes the biscuit

A row over a biscuit packet has come to a crunch in the High Court.

Two companies -- Jacobs and McVities -- are in loggerheads over the packaging of fig rolls and cream crackers in Ireland. And Jacobs went to the High Court yesterday to try and get it to stop the sale of 100,000 packets of McVities biscuits.

Irish-owned Jacobs biscuits has accused McVities of "piggy-backing" on its goodwill in the Irish market by packaging its crackers and fig rolls in a similar way to Jacob's brands.

Seeking the injunction yesterday, Mr John Gleeson SC, for Jacobs, said his client wanted to prevent McVities from selling and distributing their fig rolls and cream crackers as they were packaged in a manner confusingly similar to those of Jacobs.

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