Corporate tourism soars as conferences rake in €67m
The number of international conferences won by Ireland is up 15pc year on year, according to Fáilte Ireland.
So far this year 162 global conferences worth €67m have been secured, up from €56.5m in the same period last year.
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The Tourism Development Authority sees corporate tourism as a priority as the sector here prepares for Brexit.
A big focus for Fáilte Ireland will be to grow business tourism in the regions outside Dublin. So far this year, it has supported the conversion of €14m worth of business for locations outside the capital through Regional Convention Bureaux in Shannon, Cork, Kerry and Galway.
Fáilte Ireland CEO Paul Kelly said the sector "has huge potential for growth".
"Testament to this is the fact that, just ahead of the mid-year mark, we are already on track to exceed our growth targets for business tourism in 2018," Mr Kelly added.
The authority is aiming to further increase wins in the sector when it attends the annual IMEX Frankfurt event, starting tomorrow.