Business Irish

Monday 22 October 2018

Cork pop station goes on air today

David Murphy

A POP station targeting young listeners will go on air in Cork city and county today.

RedFM 104-106 is backed by the owner of The Examiner newspaper, Thomas Crosbie Holdings, which will have a 20pc stake; accountant Vivian Nathan, who owns 20pc; and its chief executive, Henry Condon, who holds 10pc.

The remaining shareholders are also owners of Dublin music station FM104. They are accountant Pearse Farrell, promoter Maurice Cassidy, aviation brothers Des and Ulick McEvaddy, FM104 chief executive Dermot Hanrahan and promoter Jim Aiken.

The investment in the start-up of the station is euro2.8m.

Cork already has one local broadcaster, 96FM, which was launched in 1990. But the new station will have a younger target market.

"Our coverage area has a population of 330,000, with a total number of 138,000 in the 15-to-34-years sector, which is our core target market," said Mr Condon.

"Radio in the Cork area commands a high level of listenership of 88pc of all adults and 88pc of our age group sector we will be going head to head to win 54pc, 75,000 listeners, out of that total core market in our first year on air."

Mr Condon added he had identified a strong demand for a music intensive radio station amongst young people in Cork and that was what he would deliver.

The station will be based in University Technology Centre in Bishopstown. The presenters include local broadcaster Martina O'Donoghue; breakfast show presenters Richie O'Shea and Neasa Murray; Matt Dempsey and Charlie Wolf.

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