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Conor McGregor's whiskey hits €200m valuation

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Mixed martial arts fighter Conor McGregor

Mixed martial arts fighter Conor McGregor

Mixed martial arts fighter Conor McGregor

Eire Born Spirits, which owns and promotes MMA fighter Conor McGregor's Proper No Twelve Irish Whiskey, has a valuation of around €200m, based on a recent transaction.

The owner of Jose Cuervo Tequila, Becle SAB de CV, spent 1,531m pesos (€58.3m) when it acquired an additional 29pc stake in Eire Born Spirits, according to its recent quarterly results.

Becle, which controls Proximo, the owner of Bushmills whiskey, already had a 20pc stake in the business and completed the exercise of its option to acquire more of Eire Born Spirits, which is owned by McGregor.