Conor McGregor's 'Notorious' whiskey launch faces setback after trademark challenge
Conor McGregor's planned launch of his 'Notorious' whiskey in Ireland has been challenged in a dispute over the brand's trademark name.
The Irish MMA fighter announced his intentions to roll out the alcoholic range here following his well publicised boxing match with Floyd Mayweather last month.
"Notorious Irish whiskey coming soon. I’m going to take over the Irish whiskey market, and this is delicious," McGregor said at the time.
However, according to the Irish Times, the founder of the Carlow Brewing Company is looking to block the sportsman from registering the Notorious trademark across Europe.
Seamus O'Hara has reportedly hired Madrid law firm A2 Estudio Legal to contest the trademark, a challenge that could mean McGregor may have to change the name of his product.
Earlier this year, McGregor filed an application with the European Union Intellectual Property Office (Euipo) to register the 'Notorius' trademark, but O'Hara - who already owns a European trademark of the same name - intervened.
Spain-based Euipo informed McGregor Sports and Entertainment earlier this month that O'Hara is challenging his trademark application.
Last year, Carlow Brewing Company launched Notorious Red IPA pale ale and O'Hara maintains that a similar brand name in the alcoholic beverage market would be confusing to the public.
McGregor is represented by Dublin trademark attorneys, FR Kelly.