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Confectionery firm savours the sweet smell of success

THINK jelly beans, dolly mixture, rosy apples and white mice and chances are you're back to wonderful memories of your childhood. Dubliner Kevin Ginty decided to tap into those memories when he set up his Tubs Sweets, about two years ago.

Tubs Sweets sells over 50 varieties of sweets in plastic tubs. Ginty, who moved to Wicklow about 15 years ago, got the idea for the firm after watching his two young children filling in a colouring book. "I saw the plastic tub which my kids used for colouring pencils and thought it could be used to package other colourful products," he says. "Sweets came to mind."

By September 2010, Ginty had struck a deal with Superquinn to have the Tubs Sweets range rolled out in all Superquinn stores.

When Superquinn went into receivership in July 2011, Tubs Sweets was among the suppliers left out of pocket as the supermarket chain could not pay its suppliers everything it owed. Superquinn has since been taken over by Musgraves.

The trading blip is now a distant memory to Ginty, however. His company has a turnover of €4.5m and along with Superquinn, Tubs Sweets are now sold in Tesco, Dunnes Stores, Super Valu, Spar, Mace, Topaz, Costcutter, Centra, Londis and other retailers.

Sunday Indo Business