Competition in Irish supermarket sector continues to grow
Tesco has held the top spot as Ireland’s biggest grocery retail, but only just.
New data shows Tesco’s market share of 25pc is now just a fraction bigger than the 24.9pc of the market taken by SuperValu.
Musgrave Group owned SuperValu has been closing on Tesco since taking over and merging with the old SuperQuinn brand.
The two chains are now neck and neck in terms of market share.
Dunnes Stores is closing the gap with the market leaders, however, and is the fastest growing of the big three retailers.
Dunnes sales increased by 6.5pc in the 12 weeks to March 1, while the overall market grew by just 1.1pc over the same period.
Family owned Dunnes had seen its market share decline in the same period last year, but showed signs of a bounce back by growing the number of shopping trips where €100 or more is spent by 25pc.
The fastest growing of the main national retailer are German discounters Lidl and Aldi, both growing at a pace of more than 10pc and now accounting for a combined 16.7pc of the market.