Coffee-flavoured drugs target pain relief
A NEW small Irish start-up is bucking trends in the Irish pharmaceutical sector by aiming to capture 10 per cent of the €30m paracetamol market in Ireland by making the medicine go down more easily with its flavoured sachets.
Tipol is a strawberry vanilla flavoured powdered paracetamol aimed for children aged four to eight, while a sachet product for adults is cappuccino flavoured -- the coffee taste being there to deter children from taking it by accident.
The idea behind the product is that you can take pain relief on the go without needing a glass of water to swallow a tablet.
For now the focus remains on the Irish market, says managing director Fintan Smith of Carysfort Healthcare.
"Most pharma companies look globally and forget what's required in niche local markets," he says.
Tipol has just recently gone on sale in Irish outlets and a sore throat lozenge called Tantum Verde launched last August -- already it has 10 per cent of Irish throat lozenge sales. Both are distributed to 98 per cent of Irish pharmacies through a team-up with generic drug-making giant Teva.
The sachets and lozenges are manufactured in Germany, but Carysfort's head office is based in Dublin, employing four people so far.
Company owner Smith, who formerly worked in sales for Rubex-maker Ricesteele, has plans to launch a dozen new mild-to-moderate pain relief products over the next two years.
Sunday Indo Business