Centra helps Irish firms with new own brand range
Centra said its recently launched own brand range of 900 products will generate sales of more than €150m for Irish manufacturers.
"The own brand range of over 900 products is the biggest product launch in Centra's 34-year history and represents an €8m investment for the brand," said Centra managing director Martin Kelleher. Centra purchased over €1bn worth of Irish goods last year, Mr Kelleher added.
Suppliers that have won contracts include Donegal-based fruit juice maker Mulrines and Limerick's Munster Soft Drinks.