Celebs lend pedal power to charity cycle
Celebrities are coming out in force for Ireland's first 24-hour tandem charity cycle to raise funds for a young Dublin man's life-saving treatment in the US.
Today FM stars Ray D'Arcy and Matt Cooper with Dublin Lord Mayor Andrew Montague and former Irish rugby international Ollie Campbell will take part in the continuous tandem ride around St Stephen's Green in Dublin in aid of the Marc Owens Medical Fund.
The event, over next Thursday and Friday, April 26 and 27, will be the first of its kind in Ireland and will see a number of other famous faces taking part, including former Irish rugby internationals Frankie Sheahan and Neil Francis, as well as Dublin footballers Alan and Bernard Brogan.
The event organisers are looking to recruit riders from businesses to cycle in tandem for an hour each from lunchtime next Thursday to lunchtime next Friday.
All funds raised will go to support medical treatment for Marc Owens, a 19-year-old student from Drumcondra, Dublin, who, in 2010, was diagnosed with an exceptionally rare and aggressive form of cancer which requires specialist treatment in the US.
The fund was set up just a year ago to raise money for Marc's cutting edge and expensive medical care.
The target is €1m and so far over €450,000 has been raised, most of it through various acts of individual and collective generosity.
More information can be found at marcowensmedicalfund.com
Bulmers extends forbidden fruit
THE 2012 Bulmers Forbidden Fruit festival has been extended to three days with five stages. The non-camping festival over the June bank holiday weekend is an urban fusion of music, art, fashion. New for 2012 is the Bulmers Pear comedy stage.
The Bulmers Forbidden Fruit music sponsorship was created to appeal to a 20 to 25-year-old audience and provide a platform to offer a unique festival experience that showcases Bulmers' involvement in music.
Bulmers' trade marketing and events manager Belinda Kelly is delighted with the success of the sponsorship so far.
"We collaborated with POD Entertainment with the aim of hosting a multi-staged urban festival. We wanted to create an experience which would be different to any other music event," she said.
"Our partner's vision and the brand's vision needed to meet in order to present a tailored event, which would well represent the brand.
"The first year of Bulmers Forbidden Fruit proved a huge success and we're thrilled to be bringing the festival back for its second year," she added.
Nearly two-thirds trust Irish content
THE Association of Online Publishers (AOP) Ireland, the industry body representing Irish digital publishing companies, has published a study of online engagement in Ireland, a specially commissioned report in association with Amarach Research.
The study, which examined Irish internet users' attitudes to online content and their level of engagement across Irish content sites, found that 61pc of internet users trust Irish content sites, while 57pc of Irish internet users believe Irish content sites are an "essential source of information" -- significantly higher than social networks or portals.
Commenting on the results, AOP Ireland chairman Julian Douglas said: "Trying to understand the relationship between consumers and online advertising is complicated as, although they may visit certain sites frequently and spend considerable time on them, they may not actually notice the advertising.
"The research findings suggest that the more an audience trusts a particular type of site -- and the relevance of that site's content -- will influence the effectiveness of the advertising displayed.
"In other words, the environment and context drives advertising engagement, with the study illustrating that responsiveness is strongest on Irish content sites compared to social media and portals."
AOP Ireland is an industry body representing Irish digital publishing companies that create original, branded, local, quality content. Members include entertainment.ie, tv3.ie, independent.ie and rte.ie.