Business Traveller: O'Leary's new approach is the business
RYANAIR is enjoying something of a rebirth at the moment, after chief executive Michael O'Leary unveiled a raft of consumer-friendly changes planned for the airline in the face of unexpected profit warnings.
One of these changes is a new-found emphasis on business travellers, historically not a market that Ryanair has paid much attention to in the past.
So what will this mean for Irish people who fly regularly for work?
A series of new routes are being launched from April 2014.
The majority are focused on tourist destinations but several are business hubs.
From Dublin a total of nine new routes are being created: to Almeria, Bari, Basel, Bucharest, Chania, Comiso, Lisbon, Marrakesh and Prague.
Another eight are being created from Shannon: Berlin, Paris, Warsaw, Nice, Fuerteventura, Krakow, Faro and Munich.
Until now Ryanair has only offered one type of ticket, but one of the key measures being introduced is a new type of fare.
This will charge a higher price but offer more flexibility.
It will allow passengers to alter flight times and dates without incurring a large cost, in the event that their schedule changes.
Until now the airline has charged upwards of €100 for this.
It is expected that this premium fare will also cover fast-track and baggage check-in into the seat price.
Group booking will soon be an option, of interest to businesses which regularly fly teams of staff together as well as school and tour groups.
The company is launching a membership scheme which will allow customers to register on its new website, in a similar manner to competitor Easyjet.
Strict rules regarding carry-on baggage will be relaxed.
Passengers will be given leeway to carry on more than one bag meaning laptops and airport shopping will not have to be stuffed into wheelie bags at the last minute.