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Maxi Zoo's Noelle Long on keeping its 20 outlets open through the crisis

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Grateful: Noelle Long is Maxi Zoo’s national manager for purchasing and marketing

Grateful: Noelle Long is Maxi Zoo’s national manager for purchasing and marketing

Tough calls: Maxi Zoo has been unable to sell pets during the lockdown

Tough calls: Maxi Zoo has been unable to sell pets during the lockdown

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Grateful: Noelle Long is Maxi Zoo’s national manager for purchasing and marketing

Unlike most retailers, Maxi Zoo remains open for business today - but the Covid-19 crisis has placed an unlikely restriction on its operations.

The one thing that Ireland's biggest pet store chain won't sell right now is pets.

It's an irony on the mind of Noelle Long, Maxi Zoo's national manager for purchasing and marketing.