Business Irish

Wednesday 24 October 2018

Bulmers maker completes investment in expanding Admiral

A carpet of fallen apples at the Bulmers factory orchard in Clonmel — Storm Ophelia blew the apples off the trees and flooding from Storm Brian swept them into a corner of the field. Picture by Jonathan Ryan
A carpet of fallen apples at the Bulmers factory orchard in Clonmel — Storm Ophelia blew the apples off the trees and flooding from Storm Brian swept them into a corner of the field. Picture by Jonathan Ryan
Ellie Donnelly

Ellie Donnelly

Bulmers cider maker C&C has confirm that it has completed its investment in the UK pub chain Admiral Taverns.

The manufacturer, marketer and distributor of branded cider, beer, wine and soft drinks announced in September that it would buy a 47pc stake in Admiral, giving it a greater direct-to-market platform for its broad range of drinks.

At the time C&C agreed to pay £37m (€40.2m) for its stake in the pub chain, which operates mainly in England and Wales.

Admiral confirmed today that it has completed on the acquisition of a portfolio of 17 pubs in England and Wales from Heineken’s Star Pubs and Bars business.

Admiral's model is well-used in the UK but non-existent in Ireland. Individual entrepreneurs rent pubs from Admiral, which assists them in buying stock.

In October C&C posted half-year results showing that Bulmers had under performed in the Irish cider market, with volumes declining by 5pc, compared to the wider Irish cider market that declined 1pc.

Adjusted earnings at the group fell by 4.6pc year-on-year in the six month period to €57.6m.

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