Business Irish

Sunday 20 October 2019

Bulmers broadens appeal with 'specials'

IT'S an unfortunate assumption for cider makers that their product is, rightly or wrongly, often associated with teenagers, or those experimenting with alcohol for the first time.

Anecdotal evidence gathered by PostScript over the years would suggest that there are a lot of people who can't look at the stuff today because of excessive indulgence during their younger days.

With that being the case, it's no wonder C&C has carried out widespread experimentation in an apparent effort to widen Bulmers' appeal, and has introduced numerous variations in recent years, whether it was pear, berry, a 'light' version, or something else.

Now C&C has introduced a range of blended cider known as Bulmers Specials. The brewer says the specials "combine Bulmers Original Irish Cider with unexpected flavours like rhubarb, honey and infused spices, to create a completely new and indulgent cider drinking experience".

Bulmers 'Spiced Apple and Honey' is described as "an elegant, smooth cider infusing Original Cider with honey, zesty orange peel and a touch of cinnamon, combining refreshing hints of citrus with the subtle warmth of the cinnamon", while 'Spiced Apple and Rhubarb' is "an intriguing combination of Original blended with light spices and the tartness of rhubarb".

The Specials are in Tesco, Dunnes and O'Briens nationwide and in local pubs around the country. tops downloads

INDEPENDENT.IE is the highest Irish content app being downloaded on the Nokia store.

The app has a four-star rating while its nearest competitor in the Irish market receives a three-star rating.

Reviews of the app are said to feature positive posts from users in the Nokia store.

The app is designed to ensure easy navigation between articles without leaving the application and offers smartphone users 'best in class' usability and stability.

Content is updated throughout the day and news is delivered in a simple and effective format, organised by category.

Users can share favourite articles with friends and increase or decrease the font to suit their individual needs.

Independent Digital chief executive Ian Byrne said: "It is our aim that the app will provide our readers with a useful, on-the-go method of receiving news updates.

"We are delighted that our app is being received so well by Nokia users and the result of this is that our app is the highest Irish content app being downloaded in the Nokia app store."

More ad agencies to consolidate

ONE more note on Core Media's takeover of Mediaworks was revealed by the Irish Independent yesterday. This move is likely to be the first of a series of deals in the sector as consolidation comes to the advertising sector in a serious way.

Right now it isn't clear who will be involved in the next acquisition but the one certainty is that there will be more M&A activity.

As one 'ad man' said recently: "There isn't enough business now to sustain all the small agencies that popped up during the boom.

"There has to be consolidation in the industry and the companies that do business with each other will be much the stronger for it."

So watch this space.

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