Built to last as US store in €6m sales boost from Dublin outlet
HIGH-profile clothes store Forever 21 had sales of nearly €6m in just over three months after it opened its store in Dublin.
For the period from November 2010 to February 26, 2011, Forever 21 Fashion Ireland reported sales of €5.9m. The company only opened its first store in Ireland in mid-November 2010.
For the period, the company made a loss of €2.3m but much of that was taken up by the €2.2m it paid to operate the lease on its buildings.
Forever 21's only store in Ireland is in the Jervis Centre in Dublin.
One of the most recognised brands in the world, the US fashion chain caters mainly for young women and men.
It is renowned for very American styling and thrives on its "made in the USA" moniker. Its global branches include a flagship store in Times Square, New York.