Business Irish

Friday 17 November 2017

Billion-euro plan to expand the Irish whiskey sector

Irish whiskey will be three times more popular by 2030 than it is now if the Government has its way
Irish whiskey will be three times more popular by 2030 than it is now if the Government has its way

Paul Healy

Irish whiskey will be three times more popular by 2030 than it is now if the Government has its way.

A major plan to promote the 'drop' was launched yesterday by Agriculture Minister Simon Coveney.

He said that the €1bn 'Irish Whiskey Strategy' plan and those who champion it "will be well placed to generate growth, exports and jobs" in the future.

The ambitious plan will see 26 new or proposed distilleries built across Ireland between now and 2025.

Already annual exports of Irish whiskey are valued at over €300m, which is a 220pc improvement since 2003.

The Irish Whiskey Strategy document said that the global market share of whiskey was to increase by 300pc by 2030, from 4pc to 12pc, with the sector hoping to increase employment by 30pc.

It plans to double exports and grow tourism interest in Ireland from 600,000 visitors to 800,000.

Bernard Walsh, founder of Walsh Whiskey Distillery and Chairman of the Irish Whiskey Association said that the Irish whiskey sector was "ambitious for its future", and that it planned to ensure that any future growth was "sustainable".

Irish Independent

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