Monday 11 December 2017

Bigger prizes, cheaper buy-ins and no sharing the jackpot... newly launched Lottoland is playing to win

Louise Kelly

Louise Kelly

The National Lottery have been put on warning; there's a new competitor in town and they intend to win big.

Gibraltar based online lottery company Lottoland officially entered the Irish market in March of this year, banking on Irish consumers looking for something different from their traditional tipple.

Betfair’s former Irish Regional Manager Graham Ross leads Lottoland in Ireland told independent.ie that the firm has experienced "nearly a three digit increase" in people playing with them in the last four months.

"Everyone is looking for something different, younger people don't go to the shops anymore, everything is done online," he said.

"With Lottoland, it's a more compelling move for consumers as there's more choice, it's cheaper and we offer more innovation in terms of features."

Established in 2013, Lottoland has grown to become quite the contender in the online lottery sector globally with strong consumer bases in the UK and Australia in particular.

The company had revenues in the region of €300m last year, employs a staff of over 300 and reports more than 6 million customers worldwide.

Using an insurance-backed business model, Ross boasts that they can offer Irish players more access to more draws, with options to increase the jackpot - and a protection of sorts so you don't have to share if you win.

"With our Double Jackpot feature, it means that whenever there’s an Irish Lotto on then Lottoland offer twice the prize on offer so if it's €3m, we will offer €6m," said Ross.

Irish consumers can play in 28 of the best lottery draws in the world including EuroMillions and the US PowerBall and MegaMillions draws with Lottoland, as well as the Irish Lotto and other leading lotteries from Europe and Australia.

"You get more bang for your buck too. It's only €2 for a line in Euromillions rather than €2.50. You can guard your numbers as well so no one else can share a jackpot with you if you win!"

Ross said the firm is very socially aware and plans to give back to local communities with the launch of "a big initiative putting money back into grassroots" planned.

Lottoland is licensed and regulated by the Irish National Excise Licence Office, Government of Gibraltar, the UK Gambling Commission, and by the Northern Territory’s Racing Commission in Australia.

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