Business Irish

Tuesday 24 October 2017

Big freeze keeps ad men on their toes

FURTHERING advertising's long legacy of opportunism, the chaps at Neutrogena were quick off the mark with their ice-themed ads last weekend.

Playing on the freak weather, the Norwegian cosmetics company encouraged customers to "rescue" their hands from "the big chill".

Developed by Johnson & Johnson media planning team, Vizeum and creative agency Ownes DDB, the campaign ran across the Sunday papers, as well as the Irish Examiner.

Irish Independent

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