THE local pub is to receive a major boost as part of a new national awareness campaign from the drinks industry.
Nine organisations, including Diageo, Heineken Ireland and the Alcohol Beverage Federation of Ireland (ABFI) are backing the campaign, which aims to overcome the negative reputation it says local pubs have fallen victim to in recent years.
The campaign, called 'Support Your Local', will also highlight the more than 90,000 jobs and €2bn in annual wages supported by the industry. Spokesman Bart Storan said: "When we say 'Support Your Local,' we are talking about supporting your local farmer, distillery, pub, restaurant or independent off-licence and community. The campaign will be bringing the message about the positive role the industry plays in Ireland.
"We will be asking people to support an industry that is a proud part of our history, but which is also an exciting part of our future," Mr Storan added.
The nine-month campaign, worth €100,000, will visit pubs in eight locations, beginning in The White Horse in Ballincollig, Co Cork today at 4pm.
The events, which are also happening in Galway, Limerick, Mayo, Meath, Wexford, Monaghan and Kerry, will bring together local business people to discuss how they can support one another. Pub owners have also been asked to visit SupportYourLocal.ie, where they can tell others about how their business has survived thanks to the help of their community.