Bell tolls for 2FM breakfast show name
2FM has had to drop the words 'Alarm Clock' from its new breakfast show after legal correspondence from FM104.
RTE has been forced to drop the words 'Alarm Clock' from its new 2FM breakfast programme after controversially poaching hit show the 'Strawberry Alarm Clock' from FM104. It is understood that FM104 sent legal correspondence to RTE informing the broadcaster that the Strawberry Alarm Clock is trademarked.
FM104 also expressed concern that several elements of the Strawberry Alarm Clock were being used in the new 2FM show and that intellectual property was being copied.
RTE confirmed the new show was no longer being called the '2FM Alarm Clock'. It will now be named the Colm and Jim Jim Breakfast Show with 2FM.
FM104 chief executive Tim Fenn said last night: "The Strawberry Alarm Clock continues to broadcast on FM104 and intends to do so in the future. We've changed presenters in the past, and it will continue to be exactly the same exciting unpredictable, successful show it has always been."