Friday 24 November 2017

Bank goes in write direction

WHICH Irish bank is most worried about its public image?

'The Punt' isn't sure, but one lender certainly is.

That's judging by the advertisement we've received seeking go-getting type able to "delight customers by developing communications toolkits that meet needs and are in plain English".

It's a big ask for a simple copy writer. After all, there isn't a word in English that is as plain as "No".

But it's not going to put too many smiles on too many faces.

Still, 'the Punt' is tickled pink at being invited to throw its hat into the ring for the job at the unnamed lender.

The invite arrived via automated social media. In the complex algorithms of the digital matrix our key words must match their key words. That or we're both Leos.

Whatever it was that caused the electronic eye to fall on 'the Punt', we fear that delighting bank customers is less a matter of word choices than of credit options.

Still, as Bank X embarks "on a major customer experience programme" we wish them well, but despite the internet matchmakers they'll have to do it without us.

Irish Independent

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