Tuesday 21 November 2017

B&A rewards staff for bumper profits

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Gordon Deegan

Market research firm Behaviour & Attitudes (B&A) rewarded key staff with bonuses and awarded dividends to shareholders this year after the company enjoyed one of the most successful years in its history.

Managing director Luke Reaper said yesterday that the company, which was set up in 1985, enjoyed a "substantial profit" in the 12 months to the end of March this year.

As a result of the success, Mr Reaper said that "the board decided to issue bonuses to key staff, along with dividends to shareholders to reward the efforts over the last few years".

New accounts filed by the firm show that directors' pay in the year to the end of March leaped by 31pc from €1.34m to €1.76m.

The directors are listed as Mr Reaper, Ian McShane, Elaine Sloan, Larry Ryan, Neil Douglas, David Fanning and Martha Fanning.

"The turnover and profits were extremely healthy, in fact it was one of the most successful years in the company's history since 1985," said Mr Reaper.

"The board is very optimistic for the year ahead and we are hiring talent at all levels. We have a number of contracts coming on-stream for this financial year, which coupled with a positive marketplace, bodes well for the year ahead."

Mr Reaper said the company "is gearing for growth" and is making key hires, including the appointment of a new research director "as our qualitative and consultancy arm of the business grows".

The accounts show that the company recorded a loss of €146,575 for the year but Mr Reaper said that this figure is only after the dividend payout.

Mr Reaper declined to say what the profit was for the year but said that the company enjoyed a "substantial profit".

In the 12 months to the end of March 31st this year, the company's cash pile increased from €535,596 to €982,466.

Accumulated profits at the end of March this year stood at €1.15m.

The company last year ran the RTÉ exit poll on the night of the General Election while it also conducts private research for a range of organisations.

Numbers employed increased from 171 to 181 with staff costs of €5.3m.

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