Monday 23 October 2017

Average hotel room prices record solid rise in UK and Ireland

Gavin McLoughlin

Gavin McLoughlin

The average price of a hotel room in the most popular Irish and UK cities rose by at least 9pc in 2014, according to a survey by hotel room provider HRS.

HRS has 250,000 hotels in 190 countries onboard its platform.

But there were significant price fluctuations in Europe and elsewhere.

In Dublin, the average price was €103 a night, up 12pc on 2013. In the UK, hotels in Leeds recorded the highest price rise, with an average increase of 21.6pc. London's hotels increased by 16.1pc.

London was the only UK city to break the £100 barrier, with average room rates costing £126 (€165) per night in 2014.

It was also the most expensive city in Europe, ahead of Zurich where the average price was €144 a night, and Paris where the average was €139.

"In 2014, London consistently commanded the highest room rate in Europe compared with 2013 per quarter, so it's no surprise it's retained the top spot for the entire year," HRS UK & Ireland managing director Jon West said.

"We have also seen Leeds enjoy a huge increase in its room rates of 21.6pc, and we could attribute this to the legacy of Tour de France that kicked off in Yorkshire this summer and attracted much media attention, showcasing the area to potential visitors,

"UK hoteliers are clearly reaping the rewards from an uplift in demand from both leisure and business travellers," Mr West added. "This is great news for hoteliers who are able to charge more on average for their rooms per night, but obviously not so great for guests paying a premium."

Athens recorded the highest percentage increase in Europe for average hotel room prices last year, going from €80 in 2013 to €106.

"A possible reason for this, among others, could be the continuing unrest in Egypt that generally led to a rise in overnight hotel accommodation requests for Mediterranean countries. The increase in demand motivated the hoteliers and led to a significant price rise in 2014, which, however, tended to subside by the end of the year," Mr West said.

HRS users paid 11.6pc less on average for a hotel room in 2014, which Mr West attributed to the plummeting rouble.

The analysis shows the most expensive room rates worldwide were found in New York (€206), Washington (€170) and Rio de Janeiro (€168).

Significant price rises were seen in Kuala Lumpur (up 22.8pc), Washington (up 17.2pc), Mexico City (up 14.8pc) and Toronto (up 13.1pc).

Price drops were found in Seoul (down 17.1pc), Mumbai (down 11.1pc) and Bangkok (down 10.7pc).

The Thai capital was the cheapest destination out off all the cities surveyed, with visitors paying €58 a night in the past year. One night in New York cost almost as much as four nights in Bangkok. HRS said the fall in Bangkok prices could be attributed to civil unrest and attacks on holidaymakers.

Irish Independent

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