Monday 23 April 2018

Apple iPhone accounts for half of top five handset sales

Mark Keenan

Mark Keenan

DESPITE being more than a year old, the Apple iPhone 4S 16gb has emerged as the soaraway top-selling phone to Irish business customers, accounting for exactly half of all of the top five handset sales here.

A survey of Ireland's top business phone sales in May showed the top-end Apple product accounting for 50pc of "top five" model sales, beating its nearest rival Samsung Ace (18pc), which comes second.

The results of the first ever 'Business Top 5' handset survey by O2 shows that the workhorse Nokia brand still has a surprisingly strong following among Irish business users despite rapidly losing share marketwide. The Nokia C5 -- which is classified as a "semi smart" phone -- took third place overall, accounting for 14pc of "top five" handset sales to business buyers.

Apple was in the top five again with its mid-range model, the iPhone 4s 8gb, which tied in fourth place with Samsung's top-end SII model -- both commanded 9pc of "top five" sales.

Failing to make the top five were the two leading BlackBerries, the 9300 Curve and the Bold Touch, which came in sixth and seventh respectively.

O2 head of business products Nicola Mortimer said: "Apple is still far and away the first choice for business users most likely because of its versatility. Samsung is starting to challenge but what's also interesting is the strong product loyalty to the Nokia brand and to BlackBerry, which is still viewed in some quarters as the most secure phone for those in business."

Irish Independent

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