Anger over Paddy Power 'Kop beatings' tweet
Paddy Power's latest drive for publicity backfired when a tweet about beating African-Americans was met with widespread outrage.
Some Twitter users labelled the post offensive, while others said it was a tasteless attempt to grab attention.
A Paddy Power spokesman said: "It's clearly an acerbic reference to recent police activity in the US. And obviously, no offence was meant."