Business Irish

Friday 20 April 2018

Andrea Roche modelling agency expands

Andrea Roche
Andrea Roche

Gordon Deegan

The Andrea Roche modelling agency is expanding and now represents Ireland's most popular 'social influencers' in the areas of fashion, travel and fitness.

Buoyed by the success of models and bloggers Roz Purcell and Pippa O'Connor in the publishing world, Agency managing director Andrea Roche, inset, yesterday said the agency now represents Ireland's most popular social influencers.

She said they work in the fields of fashion, beauty, nutrition, fitness and lifestyle blogging and vlogging. Ms Roche established the Andrea Roche Model Agency in 2010.

Last year it enjoyed its best year to date after recording combined revenues of almost €1m in its first two full years.

Until now, the agency has been focused on representing models and Ms Roche said that the host of social influencers in the areas of Fashion, Travel, Fitness, Lifestyle and beauty now being represented by her firm include Rosie Connolly, Grace Mongey (Faces by Grace) Lorna Weightman, Ciara O'Doherty Tara O'Farrell, Brittany Mason and Maeve Madden.

Ms Roche said that she hopes that income from the 'social influencers' will soon represent 20pc of revenues at the agency.

She said that social media has altered the balance of power between consumers and brands.

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