Sunday 17 December 2017

Aldi's market share rises 29pc over Christmas period

John Mulligan

John Mulligan

German discount retailer Aldi was the main winner over Christmas, with its market share in Ireland jumping 29pc over the period.

The chain now has a 5.9pc share of Ireland's multi-billion euro grocery market. Its German rival, Lidl, is close behind with a 5.8pc share.

New data from Kantar Worldpanel also confirms that the two discounters both have a bigger share of the market than Superquinn.

The performance of the largely Dublin-focused chain has continued to provide a headache for Cork-based owner Musgrave, which also controls the Supervalu brand.

Kantar's data – which covers the 12 weeks to February 17 – shows Superquinn had a 5.4pc share of the market, down 3.3pc year-on-year.

Dunnes Stores was the standout performer in the period, with its market share increasing by 4.1pc to 24pc. It was helped in the period by dishing out generous offers in the run-up to the festive season.

Tesco retained its lead in the market, with a 27.7pc share. However, that was 0.5pc lower year-on-year.

Supervalu held its ground, with its 19.8pc share virtually unchanged.

But Kantar also noted that grocery inflation in the period jumped to 5.8pc – the highest level recorded since September 2008.

That means that market share gains made in the period are all behind the rate of grocery inflation, except for Aldi's.

David Berry, commercial director at Kantar Worldpanel, noted that sales of frozen burgers slumped 42pc in the four weeks to February 17 as the horse-meat scandal spread across Europe.

"The impact of the horse-meat issue has so far only affected what consumers put in their baskets rather than where they do their shopping," he said.

He added that it was notable that Aldi had also managed to boost its sales of fruit and vegetables – the most valuable food category – by 39pc this year.

Irish Independent

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