Wednesday 23 October 2019

Aldi and Lidl expand market share to 13.6pc

John Mulligan

John Mulligan

Aldi and Lidl have continued to be the big winners in the battle for Irish consumers' grocery spending.

The latest data from research group Kantar Worldpanel shows that the two German discounters have a record 13.6pc combined share of Ireland's multi-billion euro grocery market. That is up from the 11.6pc they held this time last year.

In the 12 weeks to May 12, Kantar said Aldi had lured an extra 100,000 shoppers compared with the corresponding period last year, while Lidl had attracted an extra 62,000.

Aldi has a 6.6pc share and Lidl has 7pc.

"In the face of continued price inflation and the onset of the local property tax, shoppers continue to rein in their spending and look for the best value," said David Berry, commercial director at Kantar.

"Shopping across a range of different retailers is a big trend among consumers, who are making smaller, more frequent trips," he added.

Ireland's biggest grocery retailer – Tesco – and second-placed Dunnes Stores both saw their market shares eroded as consumers plumped for lower-cost discounters.

Tesco's share fell to 27.6pc from 28.4pc, while Dunnes' share slipped to 22.1pc from 22.4pc.

Supervalu, the chain controlled by Cork-based Musgrave group, managed to hold its share at 19.8pc, outperforming its bigger peers.

Martin Kelleher, the managing director of SuperValu, said that he was pleased with the performance.

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Superquinn, which Musgrave acquired in 2011, had struggled since then but the latest Kantar figures show that it managed to maintain its market share at 5.5pc in the most recent reported period. Musgrave has set aside about €10m to upgrade Superquinn stores this year.

Online grocery sales are also soaring, according to Kantar.

"Online grocery sales have grown by 7.9pc in the past year, compared with an annual in-store growth of just 0.2pc," said Mr Berry. "With shoppers spending an average of €62 per trip on the internet compared with €22 in-store, online presents a key opportunity for the traditional retailers."

Irish Independent

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