Business Irish

Saturday 17 March 2018

Airline's fancy dress faux pas

THERE seems to be a bit of a miscommunication going on over at Lufthansa.

On the one hand, the airline should be commended for its progressive diversity policies. Its CFO Simone Menne, appointed only last year, is the only woman in this role of all of the companies listed on Germany's DAX exchange. About 45pc of its employees are women.

But then the German carrier goes and tarnishes its record by putting its female employees in dirndls. Yes, that's right, dirndls – the traditional German dress commonly associated with barmaids of yore. The move has attracted scorn from feminist commentators and the Punt has to agree – what genius in marketing thought it a good idea to make trained professionals wear misogynistic fancy dress?

Though we must concede that Lufthansa is certainly not the worst offender when it comes to the objectification of women – we never know where to look when Ryanair tries to hawk us its X-rated calendars.

Lufthansa's costume party is in celebration of Oktoberfest, the same event that has turned Dublin's IFSC into a shrine to bratwurst and weissbier this week. With the equally alcohol-fuelled Arthur's Day taking place on Thursday, we hope the city's employers are prepared for their employees to be a little rusty by Friday.

Irish Independent

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