Business Irish

Wednesday 21 February 2018

Agency is tight-lipped on Quinn campaign

MEDIAWORKS were full of the joys of Quinn when they handled the group's marketing drive last year, but the Dublin agency is keeping schtum on its more recent engagements with beleaguered Quinn Direct.

In the fortnight since the insurer began the administration process, a new strand of "business as usual" ads have been popping up all over the web.

Sources at Mediaworks won't confirm how heavyweight the campaign is, or whether offline elements are in the mix.

Quinn's administrators, Mick McAteer and Declan McDonald, failed to return calls for comment.

Irish Independent

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