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Advertising with newspaper brands picks up

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A man reads a Sunday newspaper in the stands ahead of the Six Nations international rugby union match between Ireland and England at Aviva Stadium in Dublin, Ireland on March 1, 2015 -  advertising with newspaper brands rose last year for the first time since 2007. AFP PHOTO / PAUL ELLISPAUL ELLIS/AFP/Getty Images

A man reads a Sunday newspaper in the stands ahead of the Six Nations international rugby union match between Ireland and England at Aviva Stadium in Dublin, Ireland on March 1, 2015 - advertising with newspaper brands rose last year for the first time since 2007. AFP PHOTO / PAUL ELLISPAUL ELLIS/AFP/Getty Images

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A man reads a Sunday newspaper in the stands ahead of the Six Nations international rugby union match between Ireland and England at Aviva Stadium in Dublin, Ireland on March 1, 2015 - advertising with newspaper brands rose last year for the first time since 2007. AFP PHOTO / PAUL ELLISPAUL ELLIS/AFP/Getty Images

Spending on advertising with newspaper brands rose last year for the first time since 2007, according to new figures.

The 4pc increase meant that €156m was spent on print and digital advertising with newspaper brands last year.

Some €91m originated from advertising agencies while €65m was invested by direct advertisers.

"Newspaper content is the single biggest driver not only for readership but also for advertising," said Dara McMahon, who is co-ordinating director of the National Newspapers of Ireland. "Our multi-platform content is attracting more readers and potential consumers for our advertisers all the time and these figures support that."

The NNI also published its annual agency league table, which ranks agencies by spending.

The top spender for the first time was Mediavest. The agency invested €11.7m on advertising with NNI news brands. Other agencies that recorded significant year-on-year increases were Mediaworks/Kobert (53pc), Maxus (74pc), UM (98pc), PHD (40pc) and Carat (31pc), according to the league table.

Irish Independent