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45pc of branded food products sold here are imported - study


Which brands are Irish and which not?

Which brands are Irish and which not?

Which brands are Irish and which not?

Most of us believe that Irish companies manufacture their products in Ireland but this is often not the case.

Lobby group Love Irish Food estimates that at least €1.5bn or 45pc of branded products sold here are imported; an astonishing sum for a country that produces so much food for export.

A recent study conducted by Love Irish Food found that many people believed that well-known brands such as Lyons tea are made in Ireland. The same could be said for the 'Irish' sugar brand Siucra which is actually German owned and produced. Around four-fifths of those surveyed believed that Siucra was an Irish company.

Cully & Sully meals were once Irish produced but have been made in the UK since the soup company was sold by founders Colum O'Sullivan and Cullen Allen to Hain Celestial in 2012.

Love Irish Food's survey of 1,000 householders found that 77pc believed Lyons Tea was produced in Ireland even though it's packed in England for Dutch firm Unilever.

Similarly, some 71pc of consumers believe HB ice cream to be an Irish brand - though it too is made by Unilever in the UK.

Other products many Irish people believe be homegrown but which are produced abroad include Erin Soup and Charle- ville Cheese.

Although research has shown that 85pc of consumers like buying Irish-made food, the survey suggests many have difficulty doing so.

Irish shoppers currently spend €7.1bn a year on food groceries, of which €3.3bn goes on branded goods and the other €3.8bn is spent on unbranded goods and supermarket own-brand products, new figures from Kantar World Panel show.

But a massive 45pc or €1.5bn worth of the branded goods we eat are imported, Love Irish Food said.

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It wants to encourage consumers to substitute imports for Irish-made products to boost the economy.

Examples of easy switches to Irish-made products would include buying Barry's Tea instead of Lyons, Avonmore soups instead of imported Cully & Sully ones and Batchelors beans instead of Heinz, the group said.

It works both ways of course; some products not commonly believed to be Irish come from here. Robert Roberts tea and coffee is one example.

Others include Avonmore soup, Goodfella's Pizza, Batchelors, Barry's Tea, YR Sauce, Cadbury's Dairy Milk, Twirl and Flake as well as Club Orange, Cidona and Miwadi.

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