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250 not out: BoyleSports targets 300 stores in Ireland in expansion push

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Jenna Boyle, Retail Director BoyleSports and Shauna Ray Lacey, Deputy Manager Carlow Shop and a former Carlow Rose.

Jenna Boyle, Retail Director BoyleSports and Shauna Ray Lacey, Deputy Manager Carlow Shop and a former Carlow Rose.

Jenna Boyle, Retail Director BoyleSports and Shauna Ray Lacey, Deputy Manager Carlow Shop and a former Carlow Rose.

Bookmaker BoyleSports opened its 250th store, in Kilcullen, Co Kildare, yesterday, and set a target of reaching 300 stores on the island of Ireland.

The company is expanding its online offering as well but said it remained committed to expanding its physical footprint.

"If you know how to give your customers a great retail experience they will always come back to you," said CEO Conor Gray.

"I am delighted that we have reached the 250-shop target set by John Boyle, BoyleSports founder and executive chairman. Having reached that target we still feel there is plenty of room for BoyleSports to flourish," Mr Gray added.

"When an Irish customer wants to place a bet, they should have access to a BoyleSports store. We think 300 shops should help us meet that target."

The company has previously spoken about its ambitions to grow a retail footprint in Britain. It tried to acquire hundreds of shops that hit the market on foot of a merger between Ladbrokes and Coral but was ultimately unsuccessful.

Mr Gray is the son-in-law of the company's founder John Boyle and told the 'Sunday Independent' earlier this year that the company was looking at other countries to expand to, beyond Britain.

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