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€1m plan will help graduates cook up a storm in exports


UCD's Smurfit Graduate Business School, in partnership with Bord Bia, has announced the launch of a €1m scholarship programme that will offer 25 students an opportunity to participate in a scheme designed to help increase the exports of the Irish food and drink industry.

The programme is open to graduates with at least two years' work experience and will involve a combination of work placements with leading Irish food companies, along with studying for an MSC in Market Practice at Smurfit. In addition to having their fees covered, students will receive a bursary of €22,800.

Bord Bia's director of markets Michael Murphy said: "This innovative programme provides the framework to develop leaders in the Irish food and drinks industry and allows companies to properly assess international markets and to plan their export strategy effectively. This is the third time that the programme has been run and it is estimated that the return on the investment stands at €12m."

Speaking on behalf of Smurfit Business School, Professor Damien McLoughlin said: "We are delighted to partner with Bord Bia on this critical programme. . . we can provide the academic framework and our direct links with business are beneficial for the programme."

Full details are available http://www.smurfitschool. ie/bordbia/ The closing date for receipt of applications is Monday, March 14.

Aviva Stadium scores first place

AVIVA Stadium has been voted the top 'Sponsorship in Ireland for 2010' by a leading group of marketing & sponsorship professionals. The results are from an industry survey, by Onside Sponsorship, run each year within Ireland.

Aviva and Aviva Stadium topped the voting at 19pc, with Guinness and their rugby series coming in second at 14pc. The O2 in Dublin came third, polling 9pc.

According to Vanessa Hartley, CMM lead for Ireland: "The sponsorship of Aviva Stadium has been extremely successful in terms of building the Aviva brand in Ireland. But it didn't happen without the hard work of the various CMM teams and all the people involved in the rebrand and the launch of Aviva Stadium. We are delighted to receive the recognition of our industry peers."

Magnet WebTV has 'news' line-up

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WITH the 31st Dail opening yesterday, Magnet Networks has announced the addition of Dail and Seanad TV to its line-up of stations that can be watched live on your PC for free.

Magnet WebTV already carries free live broadcasts from RTE 1 and 2, TV3, 3e and TG4. For true news junkies, the service will also air English-language news channel, Russian TV.

Magnet WebTV now has over 10,000 registered users -- just over 50pc view at least once a week.

Chief executive Mark Kellett said: "In the lead up to the election, it's clear that people in Ireland reignited their interest in politics with many using Magnet WebTV to keep up to speed with latest developments. It's the only service that lets you watch live TV on eight channels free on your PC and it also lets you update Facebook and Twitter from the same page." www.magnetwebtv.ie

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