Monday 22 January 2018

Irish language production firm weathers economic downturn Sky media agent for Comedy Central Energie Group working out SE Network is buzzing

THE economic downturn has hit all aspects of the economy hard, and television production companies have been no exception. Inevitably, it is the smaller firms that have borne the brunt of the crisis.

Without the ready access to capital that the bigger companies enjoy, some have either suspended production or gone out of business totally.

One company that seems to be weathering the storm, however, is Magamedia Teoranta. The Galway-based firm, which is focused largely on Irish language programming, has just reported a loss of €2,055 in the year up to the end of January. That is significantly worse than the €47,613 profit it returned the previous year, but is seen as satisfactory given the circumstances.

"It's the nature of the business that you will have good years and bad years," says Magamedia's Paddy Hayes.

"This year we worked with TG4 only, when in previous years we would have done business with many other broadcasters. That, combined with the fact that grants from the likes of the Irish Film Board are less than they were previously, saw things dip for us.

"It's swings and roundabouts, really. Every year you put out your lobster pots and hope they're filled. Before last year we would have filled at least three-quarters of them but it's a different time now.

Despite swinging to a loss, Mr Hayes is confident that Magamedia will rebound.

"We're restricted a bit at the moment in terms of pitching to bigger clients, but we are doing okay. There are a lot of companies in a lot worse condition than us, so in that regard we're doing fine."

Magamedia's credits include 'Diabhal ag an Damhsa', which detailed a reputed appearance by Satan at a dancehall in Mayo in the late 1950s.

Tourism Ireland on Facebook

MORE than 100,000 people are now following Tourism Ireland on Facebook. Newly released figures from Tourism Ireland show the organisation has 101,482 fans. As part of its overall marketing strategy, Tourism Ireland says it is capitalising on developments in social media to inspire potential holidaymakers to come and visit Ireland. The organisation has a significant presence on Facebook, with fans across 12 key markets -- including Great Britain, the US, France, Germany, Italy, Spain, Sweden, Australia, the Netherlands, India, Japan and the Gulf Countries. Fan bases in the US and Britain markets are the largest, with about 36,000 and 21,000 respectively. Tourism Ireland also has Twitter accounts in eight countries, with some 14,600 followers at the last count.

Sky media agent for Comedy Central

SKY Media Ireland has been appointed the media sales agent for Comedy Central Extra in Ireland and will market all advertising and sponsorship solutions across the channel. Sky now offers Irish advertisers 13 channels in its portfolio bringing a wide range of audiences to its clients. The partnership starts on Wednesday, November 10, with day part data available in 'Arianna' (Nielsen measurement software) from Wednesday, October 13. Comedy Central Extra is available to the majority of Irish households through Sky and UPC.

Energie Group working out

THIS weekend, the Energie Group will officially launch its fully rebranded estate of the nine former Jackie Skelly gyms in Leinster.

Following an investment of over €1.8m, the UK company has changed the look and feel of the clubs in Dublin, Meath, Louth and Kildare. Energie claims that while the physical structures of each club remains the same, changes have been implemented to introduce a bright new colour scheme, new furnishings and flooring as well as new equipment for core and functional fitness training. All management and staff are said to have received extensive training to encompass the Energie ethos, including a course in delivering Empower -- Energie's six-week fitness programme that will be used to encourage new members to try the club before making any commitment. Jim Durie, newly appointed MD of the Irish clubs, is delighted by the response to the changes. The Jackie Skelly gyms make Energie the leading Irish fitness group, with 18 clubs in total.

SE Network is buzzing

SPONTANEOUS Marketing last night held the first event of the recently launched Southeast Business Network, a new networking event for businesses in Wicklow, Wexford, Carlow, Kilkenny, Waterford and Tipperary. The event in the Arklow Bay Hotel consisted of two periods of networking where two businesses sat face-to-face and had a brief business discussion.

The format allows each company two minutes to introduce their business. To book a place or for more info, contact Ruari Gough --

Irish Independent

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