Thursday 26 April 2018

Irish founded on-demand cleaning startup Hassle acquired by Helpling co-founder Jules Coleman co-founder Jules Coleman
Adrian Weckler

Adrian Weckler

A home cleaning service co-founded by Kildare entrepreneur Jules Coleman has been acquired by a global competitor, Helpling., which set up a Dublin office in 2014, will join the world’s biggest home cleaning service outside the US, operating in 200 cities around the world.

Financial terms of the acquisition have not been disclosed. However, according to tech website the price paid for the company was €32m in what was a deal involving mostly stock and some cash.

Ms Coleman, who comes from Leixlip, will take over as chief product officer for the whole group. She will be based between London and Berlin, where Helpling is headquartered.

Helpling, which was founded by German entrepreneurs Benedikt Franke and Philip Huffmann, is one of Europe’s fastest-growing companies, having raised €57m in funding since it launched less than two years ago. raised €5m in funding in 2014.

The two companies will continue to operate separate brands for the time being, said Ms Coleman.

“This is not just a bolt-on acquisition,” she said. “The two brands will live on.”

Ms Coleman’s co-founders, Alex Depledge and Tom Nimmo, will assume new roles in the larger group. is backed by Accel Partners, investors in Facebook, Etsy, Spotify, Dropbox and Atlassian.

“ is not only the market leader in the UK and Ireland, it also has a very sophisticated technology and has built a brand that people associate with trust, quality and safety,” said Benedikt Franke, Helpling co-founder. “The team has done a great job to pioneer this model and to establish as one of the leading home-cleaning marketplaces in Europe. We are very much looking forward to working together. This partnership combines’s expertise with Helpling’s international footprint and access to capital. It creates a very exciting global proposition and makes our combined company the strongest player in this space.”

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