Wednesday 17 January 2018

iPhone turns 10 as Apple says 'best is yet to come'

Apple CEO Tim Cook Picture: AP
Apple CEO Tim Cook Picture: AP
Adrian Weckler

Adrian Weckler

Apple chief executive Tim Cook claims that "the best is yet to come" from the company's flagship smartphone business as the iPhone marks a decade in production.

The handset, which has sold over a billion units since former chief executive Steve Jobs announced it in January 2007, looked to have peaked in sales from the company's last quarterly report. It sold 45.5m units in the last published quarter of 2016, compared to 48 million units a year previously.

However, Mr Cook said yesterday that the device had a promising future ahead.

"iPhone set the standard for mobile computing in its first decade and we are just getting started," he said. "The best is yet to come."

The iPhone makes up the single biggest part of Apple's revenue, which has grown from $26bn in 2007 to $216bn last year. The company is expected to redesign the phone in 2017 with curved glass.

"I believe this product is so great that it has many years of innovation ahead," said the company's head of marketing, Phil Schiller.

The phone's 10 year anniversary comes after a 40pc rise in app downloads last year, earning developers $20bn.

An Irish Independent report from January 10 2007 said: "It is the gadget that Apple hopes will make all other gadgets obsolete: a widescreen, touchscreen iPod which also works as a mobile phone, camera and mini-computer."

Irish Independent

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