Over 500 businesses attend SME conference
Over 500 Irish small and medium enterprises (SEMs) gathered today in Dublin for the Boost Your Business conference run by Facebook Ireland.
At the event SMEs heard from Facebook’s small and medium business team on industry insights and latest trends.
SME owners also participated in a number of workshops designed to help them grow brand awareness, drive sales and find new customers.
Among the speakers at the event was Tánaiste and Minister for Foreign Affairs and Trade, Simon Coveney T.D., who spoke about Brexit and its potential impact on Irish businesses.
"Brexit is my first priority as Tánaiste and Minister for Foreign Affairs and Trade. And, as a Government, we are resolutely focused on ensuring businesses are as prepared as possible," Minister Coveney said.
Also speaking at the event was Minister for Trade, Employment, Business, EU Digital Single Market and Data Protection Pat Breen T.D., who addressed the audience on the EU's new General Data Protection Regulation (GDPR) which will take effect in May next year.
The new regulation will increase the obligations and responsibilities for organisations and businesses in how they collect, use and protect personal data.
Olivia Leonard, director, SMB EMEA for Facebook, used the event to emphasise the importance of having a mobile strategy,
"As a small or medium business, you need to be available and accessible where people spend the majority of their time and that is on mobile. In Ireland, there are approximately 2.7 million people using Facebook on their mobiles and we want to help businesses reach these potential customers," Ms Leonard said.