Freshly Chopped announce partnership with BWG Group
Healthy fast food retailer Freshly Chopped has announced a partnership with convenience sector operator and food wholesaler BWG Group.
Under the agreement, which is valued at over €100,000 per week, BWG will become Freshly Chopped’s exclusive distributor and supplier, through its BWG Foodservice division.
As part of the deal, BWG will also offer Freshly Chopped outlets to its network of approximately 800 SPAR, SPAR Express, EUROSPAR, MACE and Londis stores.
"At BWG Foodservice we have invested considerably in our supply chain and it’s this commitment to continued investment which is helping to attract new supply partners like Freshly Chopped," Leo Crawford, CEO, BWG Group said.
The agreement will initially result in the opening of three new Freshly Chopped outlets in Dublin city, and the creation of 45 jobs at the new outlets.
"We’re confident that we have the perfect partner in BWG in helping to fuel our continued growth and we are also looking forward to seeing new Freshly Chopped outlets open across the BWG network over the coming months and years," Brian Lee, co-founder and managing director of Chopped said.
Launched in 2012, Freshly Chopped last month announced that it had signed a six-figure deal to launch the brand in Cyprus, as the company begins its expansion across Europe. As part of the expansion, the company will create 30 jobs on the Eastern Mediterranean island.
Freshly Chopped currently has 30 stores across Ireland selling salads, wraps, sandwiches and home-made soups.
In 2016 the company’s franchise model was launched, the first of which opened in February of that year.