Tuesday 13 November 2018

Forget free food...This is of key importance to workers considering new job opportunities

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Louise Kelly

Louise Kelly

Being offered a huge salary with amazing perks and benefits sounds like a winning combination, but it's not the only thing being considered by employees looking for pastures anew.

The latest data from the central statistics office (CSO) shows that Ireland's unemployment rate is at the lowest level since October 2007, and workers have become more discerning.

According to latest research from Indeed, attracting talent is becoming increasingly difficult as jobseekers need to have trust in a company and its reputation before jumping ship.

The majority of respondents (93pc) stated that employer reputation and access to information about a company is key when making a decision on applying for a job or accepting an offer at that firm.

A further 80pc of those who took part in the study said that if the company name was recognisable, this played a large part in the decision to apply there.

"Reputation and trust have always gone hand in hand in business, and prospective employees are as discerning and thorough in their approach to a new company as customers would be," Chris McDonald, VP EMEA at Indeed, said.

"The study proves bad online reputation can be extremely damaging for a company. It’s not enough to avoid the development of a negative reputation - companies have to be really proactive in driving, both directly and indirectly, their employer brand."

The latest offerings by tech firms in Dublin such as free lunch, Friday drinks and foosball tables are appreciated, but not the deciding factor either.

Over two thirds of workers said that the specific responsibilities of the role and their remuneration package were a much more important consideration.

Furthermore, decisions about applications are heavily influenced by word of mouth conversations with friends and extended networks, according to 58pc of those surveyed.

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