Wednesday 17 January 2018

Iconic 'Lazarus' brands now in everyday use

The Mini

Designed by Sir Arthur Issigonis in 1959, the Mini became the hottest British sixties icon on wheels. It became the darling of trend-setting stars like George Harrison, Peter Sellers, Marianne Faithfull and Marc Bolan, who ended his life when he wrapped one around a tree. Tweaks from rally builder John Cooper provided the car that drove the French mental when it won the Monte Carlo Rally four times. Michael Caine's 'Italian Job' saw it immortalised. It had sold 5.3 million by the time it was phased out in 2000. BMW bought the brand and came up with a bigger, faster car with all the personality of its predecessor. So, just a year after the passing of the original car, we got the all-new Mini. Before long, its development began to take a familiar path. The Germans called in John Cooper to tweak it and Hollywood came calling to make another 'Italian Job'.

Polaroid

The instant camera and glasses maker was the Apple of the 1960s and 1970s with its cool "show me the pictures now" cameras and its range of sunglasses capable of filtering out the glare of the sun and reflections on water. But in 2001, having run out of ideas, the corporation was declared bankrupt. The name was bought by a shell company which sold the rights to use the name to other manufacturers.

Then in 2008 a group of die-hard fans and former factory workers took over the old Polaroid factory in Holland and began rooting through the refuse to find formulas and mixes for making analog film again. Calling themselves "The Impossible Project" they have been building momentum and this month even launched (or relaunched) the ultra cool fashion accessory -- the rainbow striped Polaroid factory jacket. Lady Gaga became the face of Polaroid in 2010.

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