Sunday 25 February 2018

HOW TO WORK THE SOCIAL NETWORK FACEBOOK

PAUL O'MAHONY

WITH more users spread out over the globe than there are cars, and the social media giant rocking an €80bn stock market float last week, it is surely time for your business to start taking advantage of Facebook.

Let's say your company is a bakery or a flower shop and Mother's Day is on the way. The first thing to do is to:

Create a business page

• Make it an informative and attractive page that shows the best wares of the business and the problems it solves. In this case, an image of your best bouquets or cakes.

Interact

• The key to success on Facebook is building a community. Ensure you engage with people on your page and join similar communities to your business. Become involved in the discussion on these pages about Mother's Day without promoting yourself. Other contributors will click directly to your business.

Use your page as the

company website

• Within the new "timeline" of Facebook, the applications feature allows you to link to tabs just like a website. This allows you to link to your website shop and sell directly to your customers from Facebook.

You may also provide incentives via a tab to build an email list of subscribers to contact over and over.

Paul O'Mahony is a co-founder of SocialMedia Frontiers. You can visit him on www.facebook.com/ SocialMediaFrontiers or at

www.Twitter.com/Paulatsmf

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