Sunday 21 January 2018

Heineken grows Irish market share with revenue of €512m

The drinks giant has upped sticks from Dublin’s Old Belgard Road in Tallaght, where its Irish headquarters was based until recently
The drinks giant has upped sticks from Dublin’s Old Belgard Road in Tallaght, where its Irish headquarters was based until recently
Michael Cogley

Michael Cogley

Heineken Ireland grew its share in the long alcohol drinks (LAD) market by 0.3pc last year while also improving its share in the Irish cider market.

Revenues in the firm remained strong last year after it posted sales of €512.6m.

In 2015 Heineken launched its new cider Orchard Thieves, which contributed to the firm growing its cider market share to 5.4pc.

Speaking about the results Heineken managing director Maggie Timoney said: “2015 saw Heineken Ireland record market share growth of 0.3pc in the beer and cider category, performing ahead of the market and delivering another strong year for the company.

"The launch of our new cider, Orchard Thieves, last May, was a big success.  Orchard Thieves now commands an impressive 4.3% of total cider and outperformed the declining cider category," she said.

Outside of Ireland the global brewer of Europe's top lager Heineken, Tiger and Sol said it would propose a dividend of €1.30 per share, above the €1.10 it paid out last year and beyond the €1.26 expected in a Reuters poll of 14 analysts.

For the group as a whole, net profit before one-offs rose 16pc to €2.048bn ($2.31 billion) broadly in line with analyst expectations of €2.052bn.

Organic revenue in the group rose by 3.5pc up to €20.5bn.

Jean-François van Boxmeer, CEO, chairman of the executive board at Heineken commented: "Our strong performance in 2015 reflects the successful execution of our strategy, as well as the relevance of our unique geographic diversity and our portfolio of premium brands, led by Heineken."

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