Tuesday 20 February 2018

Half of employers check social media before hiring

Behave on Twitter as you would in person
Behave on Twitter as you would in person
Ailish O'Hora

Ailish O'Hora

MORE than one fifth of small and medium businesses have had to sack or warn staff over their behaviour on social medial – like Facebook and Twitter – over the past year.

And 44pc of bosses are now checking social media sites before recruiting staff, according to a new survey of SMEs.

One quarter of business owners check social media over breakfast, a further 23pc wait until they get into the office, while 1pc wake up during the night to check social media.

The results of the survey from Bord Gais/Mindshare should make sober reading for anyone on social media and especially those looking for a job.

"While it's the still the wild wild west for some on social media, this survey shows that the marshals have arrived in town to bring order," said communications consultant Damien Mulley.

"Behave on social media as you do in person," he warned.

"Having said that, employers need to be careful too, as you are only meant to evaluate on the application received."

The research also highlighted the downside of our fascination with social media.

One in five said social media negatively impacted their concentration and productivity while 12pc said it affected their sleep patterns.

The survey was conducted ahead of the Social Media Awards 2014, known as the #Sockies14, which will be held at the Bord Gáis Energy Theatre on Thursday, June 5.

Awards for SMEs are included for the first time this year.

Facebook is the most popular platform with 91pc use, followed by LinkedIn at 69pc and 64pc with a Twitter presence.

Independent.ie and Irish Independent are media sponsors of the awards – follow @indobusiness for updates.

Irish Independent

Promoted Links

Promoted Links

Business Newsletter

Read the leading stories from the world of Business.

Also in Business