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Fashion retailers outline desire to reset the discounting model

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Brown Thomas’ Shelly Corkery

Brown Thomas’ Shelly Corkery

Brown Thomas’ Shelly Corkery

Earlier this month several international luxury designers and retailers published an open letter following a Zoom meeting where they thrashed out some of the problems facing the fashion retail business.

Sustainability and customers' needs formed part of the letter, but a key message in the short missive - which was signed by Brown Thomas fashion director Shelly Corkery as well as the Irish group's sister company Selfridges - was an end to discounting.

Discounting has become an integral part of retail over the past decade as it has struggled with changing consumer habits and a shift to online shopping. The letter suggests this difficult Covid-19 experience might be a time to reset the rag trade.