Taking in up to 2,400 head of new recruits from the 'back-grounding' and 'stocker' farms that supply feed-lots like Broken Bow means that Adams Land have it down to a fine art.
When the animal arrives first at the feedlot, it enters chute that can restrain, weigh, and measure the animal's vital statistics. Implants, tags, vaccinations and doses are all administered at this point. Animals are not just grouped by age or weight - instead they are given a Body Mass Index (BMI), in order to optimise the amount and type of feeding regime to start on.
"You could have two steers weighing the same amount, but because one is a fast-maturing breed, we want to get him up on a finishing mix as quick as possible. So we put measurements such as hip-height, along with weight, breed and conditioning into a formula that will then help us group the animals," says Brent Kirkpatrick.
Once one of 12 different starter groups has been selected, the crate that the animal has been restrained in begins to move independently along a rail to one of 12 separate stops before it ejects the animal.
Plenty of other types of technology is employed at Adams Land Co, such as sprinklers to keep both the dust and smell down in the pens during very hot periods. Brent was able to control the massive feed mill from his phone.
A mobile hospital was another unusual looking innovation. Rather than the hassle of trying to move a sick animal through the 300ac feedlot to a treatment shed, staff bring the hospital to the animals. A swivelling chute swings out from the crate to an exit point in a corner of the pen. The animal is hunted over to the corner, up the chute, where it is measured, treated, and returned or kept aboard for transfer to a sick bay.