Farm Ireland

Monday 23 October 2017

We're now meaner and leaner after the Celtic Tiger madness

Bruce Lett

IRELAND maybe languishing in a recession, but countries in the southern hemisphere, particularly Australia, are experiencing an economic boom.

While there are so many bad things about the recession here, there are also a few -- and I do stress, a few -- good things about it too.

The boom in Australia means it has become very expensive to get anything manufactured there and it has pushed up the purchase price of machinery.

In contrast, our cost base in Ireland has dropped drastically, and this has made us far more attractive as a supplier.

Not so long ago the Celtic Tiger was strutting its stuff, and people could quote phone-book prices for the simplest of jobs.


And surprisingly, it is not as expensive as you might think to send products to the other side of the world.

You can send a 20-ft container half way round the world for little more than the price of a return ticket to Australia.

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As manufacturers, our willingness to adapt has made it possible to build products on an economic scale that the big guys can't be bothered with.

Combine this adaptability with our skills and economic cost base and we now have a very marketable manufacturing industry which Enterprise Ireland is promoting heavily.

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